THE LEAD
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The New Saturday Uniform: Tailgating Meets High Fashion
College football game days became the year's biggest fashion runway. From Athens to Austin, here is how it happened.
READ THE STORY
The fashion, the fandom, the fits, and everything that lives around the game. Football is the context. The conversation is everything.
College football game days became the year's biggest fashion runway. From Athens to Austin, here is how it happened.
FASHION
The pregame fits got as much group chat airtime as the final score.
FANDOM
The gear, the spread, the vibe. Game day entertaining became something else entirely.
TAILGATE
We listened to twelve shows so you do not have to. These four are worth it.
MEDIA
We have been to a lot of stadiums. Some of you are embarrassing yourselves.
MUSIC
From album covers to Nike collabs, football is everywhere in music right now.
LIFESTYLE
More women follow football than ever. Research says the group chat is why.